Featured Case Study: Offline and Online promotion and design




USA Today

Problem: USA Today and the NBA teamed up to promote the "Dream Team" of USA Olympic Basketball. They wanted to run offline and online promotions to help increase readership of the special sections dedicated to the Olympics. The circulation on the special sections was more than 4 million.

Solution: We art directed a 16-page special section that was distributed with the daily newspaper. It was inserted into the sports section. Via the web on YouTube, Twitter and Facebook we promoted the edition's release date.

Results: Readership increased both online and offline by more than 10%.