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Featured Case Study: Print Advertising
Heinz Tomato Ketchup
Problem: Heinz Ketchup was losing market share in the restaurant/commercial market to Hunt's Ketchup.
Solution: They were looking for a "hip" way to show Heinz as an industry leader. Statistically people choose Heinz over all other ketchups. We worked with Heinz to come up with a slogan and concept that would tell the public that a restaurant that serves Heinz is simply a better restaurant.
Results: Part of a larger campaign that gained back market share.
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