Demo for Pras Michel for Verizon Wireless
Pras Michel from The Fugees starred in this commercial. Pras's management was pitching his tour, The New World, to Verizon. We directed and produced this promotional commercial. His goal was to help present his tour to Verizon. We engaged over 300,000 viewers to watch, comment and interact via the web in less than 2 weeks. Verizon ultimately sponsored his tour.